In the past I have left photoshoots satisfied that I got so many great images of my clients. I spent time curating, editing and then delivering the images with great satisfaction and enthusiasm. Then the dreaded email or text comes and the question that I know most photographers who photograph people get, “Is that all of them?” Or “what about this picture?” “Did you get the picture of my grandmother?”They send you a screen shot of an image their friend or relative took with their phone over your shoulder at the same time while you were shooting. They want that exact photo but the “professional” version. The frustration of going back to your files and trying to find that photo or one that looks close to what they were asking. You find it, but it turns out the flash didn’t go off or it’s blurry. You might even show them a photo that you spent time editing only to find out they don’t like the way they look. Or maybe the light and background were perfect, it was the shot that you wanted to get on your portfolio and when the client sees it they’re like, “eh, it’s okay”, or “do you have any with the other outfit?” It can drive a person mad. It drives me mad.
As a photographer, before any shooting has started there must be a conversation about expectations. If you have a process of how you choose, edit, and deliver the photos, the client needs to know before hand. There must be a clear explanation of what the client is to expect before during and after the session has taken place. And as a photographer you need to know what it is that the client wants and expects you to deliver. What they see in your portfolio is not enough information for them simply because they do not know what it took to get to final product. Will you be sending watermarked proof for them to choose or will you sit with them and help them choose? They need to know. Clear communication is key to working with potential and current clients, putting it in writing can help solidify what you are expecting from the client as well as what they will expect from you. Every photographer has a different process of how they work with clients, you must set yourself apart by educating them on your process and asking the right questions and communicate as much as possible every process that is to come. You might not get rid of every headache, but, in the long run you will have at least eliminated 90 percent of possible negative outcomes.Hopefully you and the client can come with your sanity intact.